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Top 3 Free Email Marketing Automation Software to Ramp up your Business Outreach | Due to a recent Google update, your content fell in the search results. Your paid advertising expenses are soaring, your Facebook advertisements aren’t producing as many leads as they once did, and you’re concerned about Twitter’s future.
Whatever the case, one thing is certain: the ground can always move from under you if you don’t own the channels via which you connect with clients. Email marketing excels at achieving this.
Don’t Worry! The good news is that you can build up your email marketing strategy using an entire ecosystem of free tools that are available (and then some).
To identify the top free email marketing applications for a range of use cases and business models, we reviewed and tested dozens of options. Let’s understand them in deep. Also see:- Marketing Automation Software For Small Businesses
What is Email Automation?
Email automation uses a marketing automation platform to send automatic messages so that the right people receive the correct message at the right time without having to perform the work manually.
You may target customers based on their behavior, preferences, and previous sales when you integrate your website analytics with your email marketing software. The experience of each customer may then be tailored, and your automated advertisements will be more pertinent.
Benefits of Email Automation
1) Personalize the experiences for your consumers
Research confirms what the majority of marketers already believe: customers value customization. 90% of customers cite attractiveness in tailored content as being extremely high or moderate.
Email is the most popular form of personalization that marketers employ. You may even construct a series of automatic emails using email automation to help your business and client relationships grow. increasing the effectiveness of email marketing as a marketing medium by using the sales funnel.
2) Utilize your marketing team to the fullest
All types of teams are experiencing a change in how they operate due to automation. This might result in less time being spent manually creating email lists and scheduling communications for email marketing teams, for instance. Team members could instead utilize that time to concentrate on other crucial activities, such as in-depth customer relationship building.
3) Increase your rate of customer retention
With automation, you can keep in touch with your customers more effectively than ever before. Selling to an existing client is far simpler and less expensive than converting a new one. Make sure the material is pertinent to optimize the impact of your communications and schedule them so that your consumers hear from you frequently.
4) It allows you to scale your marketing plan
The amount of clients you can contact when you manually send out an email series depends on the size of your crew. If your customer base unexpectedly increased in size, would you be able to finish on time? Imagine if it tripled.
You may scale your email marketing operations by sending automated emails. When your platform is configured to send a message each time someone subscribes to your mailing list using a custom signup form, you don’t need to make sure a staff member is available to do it.
Without placing additional demands on your resource-constrained system, their conduct instructs it what messages to deliver them next.
3 Best Choices for Email Marketing Automation Software
1) Sendinblue
With Sendinblue, you can send transactional emails, SMS text messages, detailed analytics, and robust marketing automation tools all from one dashboard and with unlimited subscribers. Since Sendinblue is likewise based in France, you may be sure that you will abide by GDPR.
How many emails/subscribers do you get for free?
You are permitted an unlimited amount of contacts under the free plan, but you are only permitted to send 300 emails each day. Because of this, using this platform to simultaneously send email blasts to all of your subscribers may not be the best idea. There is no subscriber cap, though, so it’s extremely flexible if you utilize a lot of drip programs.
The Lite plan, the first upgrade, costs $25 per month and offers 20,000 monthly email sends. The daily sending cap is also gone.
Ideal Users:– Sendinblue is a wonderful email marketing solution if you have a large number of subscribers but do not need to communicate with them all at once because of the way the free account functions.
You won’t have to pay anything for Sendinblue if your daily email sending volume is less than 300. Because of its official plugin, it’s also a wonderful choice for WordPress users, and it offers superior analytics to many other free email marketing platforms.
2) Mailchimp
Because it was one of the first significant email providers to provide a totally free plan, Mailchimp is a favorite of many bloggers and small businesses. Additionally, Mailchimp includes some great capabilities for email marketing and online shopping.
How many emails/subscribers do you get for free?
2,500 emails can be sent monthly for up to 500 subscribers under the free plan. There is a 500-message daily cap.
The downside is that you can only have up to 500 subscribers, which isn’t the case for several options. The upgrade to unlimited emails costs $11 per month.
Ideal Users:– For bloggers and small company owners who value beautiful designs and excellent deliverability, we recommend Mailchimp (it will also help you optimize your open rates). It’s particularly useful if you run an eCommerce business or intend to automate email procedures and want to improve productivity.
The free plan’s subscriber cap continues to become smaller, which is a drawback. Mailchimp originally had a 2,000-subscriber free plan that was well-known, however, that number gradually dropped to the current 500-subscriber cap. Therefore, we mostly suggest it for new enterprises and beginning bloggers.
3) Sender
Another email service with a great free plan is Sender. In fact, of all the providers on this list, it has the greatest monthly sending cap. Along with the segmentation, integrations, and beautiful, customizable styles, it also offers push alerts.
The Sender service is undoubtedly one to keep an eye on because it includes a product selector, numerous email editing styles, and email automation options galore.
How many emails/subscribers do you get for free?
You can send 15,000 emails each month and have up to 2,500 subscribers with the free plan. The next level of service costs $10 per month and includes 2,500 subscribers and 30,000 emails per month. In addition, there are pay-as-you-go programs.
Ideal Users:– The sender is the best option for small businesses that want to develop but not too quickly because it keeps expenses reasonable when you upgrade and the free plan has higher restrictions than other competitors. The service is more beneficial to start-ups and small businesses than it is to enormous corporations.
Want To Scale Your Business? Look For A Free Email Marketing Automation Service
It shouldn’t be difficult or time-consuming to choose the email marketing provider that best meets your needs.
To succeed, you require a tool that provides freedom, sufficient features, and no additional fees. Additionally, it must be simple to learn and ideally offer capabilities like A/B testing that directly influence the performance of your ads.
Don’t forget to consider the price range as a whole! When the free plan no longer meets your needs, you’ll need a dependable option with tried-and-true capabilities that won’t break the bank!
