Marketing Automation Software For Small Businesses

Marketing Automation Software for Seamless Sales and Marketing Automation for Small Businesses | It’s challenging to acknowledge that you can’t handle everything yourself, and running a small business makes it even more challenging. One choice is to outsource, but another is to use marketing automation software, which can handle a lot of your hard work. Simply tell it what needs to be done, and it will keep doing it until the date you specify for it to cease working or unless you manually stop it.

Doesn’t that seem fairly awesome? Even though you can genuinely regularly have your lunch somewhere other than your desk, you still get to give the impression that you have 12 extra hours in your day.

To maintain a steady income as a small business owner, it’s critical to continue nurturing your leads and acquiring new ones. The issue is that each of these activities takes a lot of time. You might think that you spend more time marketing than managing your company.

We’ll look at some of the top marketing automation tools available for small businesses so you can choose the one that best suits your requirements, accomplish more, and see your company grow.

What Is Marketing Automation Software?

A technology platform and service called marketing automation software that automates repetitive internet processes. It is made to help businesses and marketers promote their brands more successfully on websites, via email, and on social media.

It’s crucial to employ marketing automation software, even for small businesses, because companies using automated lead management solutions experience a 10% gain in income.

But frequently, consumers mix up marketing automation software with customer relationship management (CRM) technologies. So that you can comprehend what each does, let’s talk about the contrasts between the two.

Difference Between Marketing Automation Software v/s CRM

Which aspect of your organization they concentrate on is where various types of software differ most from one another. Simply said, marketing automation software focuses on marketing, whereas CRM services concentrate on sales.

However, because CRM and marketing automation technologies both deal with contacts and prospects, their functionalities occasionally cross over. A CRM is more likely to offer marketing automation functionality than the other way around because CRM packages contain a ton of features.

Need for Marketing Automation in Small Businesses

Advertising campaigns, social media posting, email marketing, and even onsite marketing are examples of repetitious operations in the extremely dynamic field of marketing. Such chores are made simpler by marketing automation technology, which also streamlines your operations.

Furthermore, marketing automation software not only increases productivity but also gives users better-individualized experiences while also saving them time. Your leads are organized and the user experience is enhanced, for instance, if you set up an autoresponder email series, include a chatbot on your website, or utilize a sales CRM platform.

10 Marketing Automation Software For Small Businesses to Streamline Outbound Marketing and Sales Follow-ups

1) MailChimp – Email Marketing Automation Platform

You may design targeted emails that send when a certain event, date, or activity is triggered using MailChimp’s automation tool.

Even while you are offline, you can easily inform, encourage, and engage your contacts through automated emails thanks to its robust set of design, scheduling, and segmenting options.

Features of MailChimp Email Marketing Automation Software:-

• Optimizing send times
• Purchase and account activity notifications based on triggers using the MailChimp API
• Create customized purchase pathways
• Automating using human behavior
• Transactional emails generated via RSS

Advantages of MailChimp:-

• Time zone delivery
• Itineraries that are already developed, such as welcome emails, abandoned cart emails, and product suggestions
• Offers new users a free plan with fewer features

Pricing:-

• 2,000 monthly contacts can be added for free.
• Starting with 500 contacts, Marketing Essentials costs $10 per month.

2) SendinBlue – Email Marketing Automation Platform

SendinBlue is another all-inclusive marketing automation tool for small businesses. It offers excellent services for both SMS and email marketing. You may create unique workflows with SendinBlue that send emails automatically. You can use triggers to send emails in response to website activity by subscribers.

Features of SendinBlue:-

• Drag and drop constructor
• A shared inbox to maintain team organization
• Segmenting transactional emails
• Enrollment forms

Pricing:-

• Free plan for 300 contacts available
• Pricing for paid programs varies based on your monthly email volume and starts at $25/mo.

3) Tidio Chatbot – Automating live chat for small businesses using Tidio

One of the most effective and affordable live chat programs is Tidio. With the use of this software, you can develop chatbots that function much like virtual assistants and respond to user inquiries around-the-clock even when a live chat agent is not available.

Benefits of Tidio Chatbot:-

• Free offer 100 distinct visitors are reachable and up to 3 chat operators are available. We advise upgrading at least to the Chatbots plan, which includes chatbots and all of the features of the Free plan.
• Use chatbots to automate lead generation and customer service.
• Use pre-made chatbots like “abandoned cart” or “welcome new visitor” bots or create your own.
• processing language naturally

Pricing:-

• Free Plan is offered.
• Plan for Chatbots: $39/mo
• Comm Plan: $15 monthly

4) ManyChat – ChatBot Automation

Customers can buy things straight via Facebook Messenger and Instagram Direct Messages by using ManyChat to send automated messages on both platforms. With ManyChat’s drag-and-drop visual editor, creating a bot to automate engaging two-way chats is quite simple.

Benefits of ManyChat:-

• Integrate with programs like MailChimp, HubSpot, Klaviyo, Shopify, and others.
• Create your own bot from scratch or use premade templates.
• Use the tool in conjunction with SMS and email to continue the conversation.

Pricing:-

• Up to 1,000 contacts are included in the free plan. 
• The pro plan’s monthly price is $15.

5) HubSpot – CRM and Marketing Automation

HubSpot is a well-known CRM application that provides a variety of all-in-one marketing solutions. You may use this tool to arrange your material and view a visual dashboard of your whole sales pipeline.

Benefits of HubSpot:-

• Email notifications and tracking
• Scheduling meetings
• Prospect monitoring
• Live chat
• You can automate your live chat with chatbots, schedule automatic emails, and integrate HubSpot CRM for live chat.

Pricing:- The basic HubSpot plan is free. Their premium Sales Hub plans start at $45/mo.

6) PipeDrive – CRM and Marketing Automation Platform

Another CRM is PipeDrive, which can be used to handle leads, automate tedious administrative activities, track communications, and more.

Benefits of PipeDrive:-

• Organize and conclude deals using visual pipelines.
• Bring all of your leads together, follow up, and qualify new ones.
• Labeling and vetting leads
• Live chat and bots
• Make and insert web forms

Pricing:- Pipedrive’s price plans start at $15 per month when billed monthly.

7) Keap – Sales Automation Platform

For small enterprises, Keap offers CRM and marketing automation solutions. With targeted and automated follow-up communications, the company’s sales and marketing automation solutions may help SMBs convert more leads, track lead behavior, and boost engagement. The marketing automation features of Keap can also be integrated with third-party apps to aid businesses in spurring more sales chances.

Pricing:- Depending on how many users a company has in its system, one of its three pricing tiers – Lite, Pro, and Max – can be set up.

8) Klaviyo – Sales and Social Media Automation

With the use of targeted and pertinent email, Facebook, and Instagram marketing campaigns, Klaviyo offers growth-focused e-commerce firms a marketing automation platform to help increase sales. 

Benefits of Klaviyo:-

The software offers segmentation, online tracking, autoresponders, automated email flows, reporting, AB testing, email content production, and more. Thanks to its interfaces with popular systems like Shopify, BigCommerce, and Magento, Klaviyo also keeps track of significant data from any e-commerce platform a business employs.

Pricing:-

Klaviyo employs variable pricing structures without annual commitments, businesses only pay for the tools and capabilities they actually use.

9) Buffer – Social Media Marketing Automation Tool

Buffer is a social media scheduling application made for automating your updates on social networks including Instagram, Facebook, Linkedin, Twitter, and Pinterest.

Buffer reduces the time and effort needed for social media marketing, according to the over 160,000 small businesses that use it.

Benefits of Buffer:-

• Use labels and hotkeys to quickly go to significant comments.
• Social media analytics
• Work together and organize your social media initiatives.

Pricing:-

• A free plan is offered for up to three channels.
• The Essentials plan costs $6 per month with a monthly payment.

10) FlowUp – The All-in-one Marketing Automation Platform

FlowUp is a marketing automation platform that combines the benefit of all the marketing automation platforms we have seen till now. It has the capability of Email Marketing Automation, Sales Automation, CRM and Marketing Automation, ChatBot, and AI-powered communications with advanced lead segmentation. 

FlowUp offers an Omnichannel Marketing Automation platform with Voice, SMS, Email, and Chatbots including the benefits of all the existing leading marketing platforms

Benefits of FlowUp:-

• Omnichannel Marketing Campaigns
• Email Marketing Automation
• SMS and Email Drip Campaigns
• AI Communication and ChatBots
• Voice Marketing with Ringless Voicemails, Press-1 Surveys
• Inbound Marketing Strategy set up
• Build your customized Follow-up Automation Strategy
• No Code Integration with any Platform or CRM
• Email and Phone Data Validation
• In Platform Local Areacode and Toll-free Number Purchase 
• 100% Compliance Guidelines
• Dedicated Support Team
• Enterprise Solution for High Volume Campaigns
• ISO 270001 and SOC Type 1 & 2 Certified

Pricing:-

• FlowUp offers a Free Trial.
• Paid plan starts at $300 that works on a Pay-per-use pricing system.

It’s All About Selecting The Appropriate Marketing Automation Tool

It’s not easy to select the ideal automation software for your business or your clients, but given the wide range of options available, there’s a good chance you’ll find exactly what you need with features and pricing that suit you.

Check out a demo of the program you’re thinking about before signing a lengthy contract. In this manner, you will be aware right away if there is a challenging user interface or awkward feature that you actually require.

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