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Top 3 CRM Email Marketing Software – Revamp Your Business Communication with Email Marketing Automation | CRM and automation are critical components of email marketing. Only those marketers who practice automating monotonous processes achieve sky-high productivity and ROI.
Marketers can benefit greatly from email marketing combined with CRM. But the proper CRM platform is necessary. Therefore, today’s topic is CRM software with email marketing capabilities.
Numerous CRM platforms offer email marketing capabilities. If you read them all, your brain will begin to flash “information overload.” The best tools have been gathered for you. Before we move on to the list, a word. A quick definition of email automation and CRM email marketing should come first. Let’s start now!
Email Automation – what is it?
Email automation is the practice of sending timed or event-based emails. Email automation ensures that your campaign is pertinent and effective, regardless of whether your objectives are to nurture new leads, offer blog updates, or send personalized birthday greetings.
Keep in mind that email automation differs from manually sent email blasts or broadcasts to subscribers. A certain action done by the subscriber activates an automatic email. Using email automation makes it easier to communicate with your subscribers.
You can cross off boring things from your to-do list with email automation. Email automation is fantastic because, once it’s set up, you hardly ever need to do anything to keep it operating.
What is CRM Email Marketing?
CRM is a tactic for controlling how a business interacts with leads and customers. It entails coordinating sales and marketing activities through the use of CRM software.
Customer relationship management software is combined with email marketing in CRM email marketing. This boosts personalization and improves face-to-face interaction with current and potential customers. CRM email marketing focuses primarily on the recipient of the email rather than a broad audience.
Businesses can use CRM email marketing to tailor each message, understand consumer purchasing patterns, and even predict customers’ needs.
Top 3 CRM Email Marketing Software to Boost Your Business
1. Sendinblue
Using email campaigns, transactional emails, and sophisticated email automation, Sendinblue enables organizations to create and expand partnerships. To customize workflows, precisely maintain your contact list, and send emails based on page visits, the software has email automation features.
You can automatically resend campaigns to contacts who didn’t open them the first time with Sendinblue. Additionally, it provides sophisticated email marketing features including send-time optimization. The optimal time to deliver your email newsletters is determined by an algorithm used by this feature. helpful for raising email open rates.
To improve your workflow, Sendinblue also comes with 8 automation blueprints and 40+ email templates. Sendinblue can be quickly integrated with eCommerce software, CMS systems, and other business solutions.
Sendinblue Pricing:- Their free plan is generous with 300 emails per day and unlimited contacts. Pricing starts at $25/month for 10,000 emails, AB testing, and advanced statistics. See full pricing.
2. ActiveCampaign
A marketing automation software with a built-in CRM is called ActiveCampaign. Automate contact management, email marketing campaigns, and post-sale process improvement. Worldwide, more than 150,000 companies use the ActiveCampaign platform.
The mix of clever features sets ActiveCampaign apart from its rivals. The marketing automation tools, which include a built-in CRM with sales automation, are linked to email and messaging. The tool tracks many marketing channels to keep an eye on activities at various touchpoints. Making multichannel marketing workflows and automating follow-up sequences are now your responsibility.
Over 870 applications are integrated with ActiveCampaign. These apps cover a wide range of topics, including accounting and landing page builders. Including Pipedrive, Thinkific, Jotform, Shopify, Unbounce, and numerous other applications.
With conditional content, ActiveCampaign allows you to tailor emails to each contact. The visual automation campaign builder is the main issue that the majority of consumers experience with marketing automation systems. There are some tools that don’t have a visual builder, and there are times when they’re incredibly complicated. ActiveCampaign confronts the problem squarely. You can easily comprehend and use the drag-and-drop flowchart tool to design automation workflows.
ActiveCampaign Pricing:- They have a 14-day free trial and pricing starts at $9/month for 500 contacts with the Lite plan.
3. Keap (Infusionsoft)
The all-in-one CRM software Keap (formerly Infusionsoft) has robust automation capabilities. Use it for payments as well as SMS and email. Over 200,000 consumers have been served by Keap during its more than 20-year existence. Due to how useful it is in maintaining customer data organization, the majority of customers prefer it.
Build segmentation, automate marketing campaigns, and construct funnels to capture and convert leads. The bottom-of-the-funnel operations benefit greatly from using Keap. To create follow-up emails that can be customized, choose the quickest payment method. The most advantageous feature of Keap is how it enables you to compile all of your client data into a single dashboard.
The functions offered by Keap sales and marketing automation are robust. You’ll utilize them to automate repetitive operations and save time. Automated reminders, drip email campaigns, and follow-up following transactions are all examples of automation. The best thing is that you can customize each of these messages by using automation rules and segmentation.
Additionally, Keap provides a powerful reporting and analytics interface. There are various reports for lead generation, sales, marketing, and income. These data sets can be visualized to help you get insightful information and manage your business.
Keap Pricing:- You can get started with a 14-day free trial to test the system. All paid plans include 24/7 support, unlimited emails, and access to 1:1 coaching. Your price goes up as your contact list grows.
Summing It Up
Since there is no such thing as the ideal marketing software platform, this article’s goal is not to assist you in finding one. Instead, the goal is to assist you in finding the ideal platform as soon as possible so you can get started making things happen.
Maximizing development is prioritized over seeking perfection. You’ve already done more research than 99% of marketers who invest in email marketing and CRM software by reading this far in our guide, and undoubtedly more than we did the first time.
We hope our insight (and data) will help you select the best system for your needs. Above all, you don’t want to waste time and money switching providers just to find out down the road that you should have gone with another option.
