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Steve Jobs Quotes on Design | Top 25+ Steve Jobs Quotes on Design | Steve Jobs design quotes | Life lessons & design quotes given by Steve Jobs | Inspiration, Motivational and design quotes or words given by Steve Jobs | Motivational and Inspiration Words by Steve Jobs.
Steven Paul Jobs was an American inventor, designer, and entrepreneur who was the co-founder, chief executive, and chairman of Apple Computer. Apple’s revolutionary products, which include the iPod, iPhone, and iPad, are now seen as dictating the evolution of modern technology.
We think that our job is to take responsibility for the complete user experience.
The broader one’s understanding of the human experience, the better design we will have.
You’ve got to start with the customer experience and work backward to the technology.
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
What we’re trying to do is remove the barrier of having to learn how to use a computer.
I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.
I have always found Buddhism – Japanese Zen Buddhism in particular – to be aesthetically sublime. The most sublime thing I’ve ever seen are the gardens around Kyoto.
You’re asking, where does aesthetic judgment come from? With many things: high-performance automobiles, for example, the aesthetic comes right from the function, and I suppose electronics is no different.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.
What we’re going to do is make the products high-tech, and we’re going to package them cleanly so that you know they’re high-tech. We will fit them in a small package, and then we can make them beautiful and white, just like Braun does with its electronics.
We spent two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design.
It’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’.
Look at the Mercedes design, the proportion of sharp detail to flowing lines. Over the years, they have made the design softer but the details starker. That’s what we have to do with the Macintosh.
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.
Designing a product is keeping five thousand things in your brain, these concepts and fitting them all together in kind of continuing to push to fit them together in new and different ways to get what you want.
I’ve also found that the best companies pay attention to aesthetics. They take the extra time to lay out grids and proportion things appropriately, and it seems to pay off for them. I mean, beyond the functional benefits, the aesthetic communicates something about how they think of themselves, their sense of discipline in engineering, how they run their company, stuff like that.
To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.
On making simple designs: It’s insane: We all have busy lives, we have jobs, we have interests, and some of us have children. Everyone’s lives are just getting busier, not less busy, in this busy society. You just don’t have time to learn this stuff, and everything’s getting more complicated… We both don’t have a lot of time to learn how to use a washing machine or a phone.
People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water?
Every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.
I love it when you can bring really great design and simple capability to something that doesn’t cost much. It was the original vision for Apple. That’s what we tried to do with the first Mac. That’s what we did with the iPod.
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
This is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers.
It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.
A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.
Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about.
We will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony.
You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.
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